Search Engine Marketing
— is the abbreviation for “Search engine marketing”. SEM is the part of complex services of the Internet marketing, intended to attract target audience using website SEO and contextual keyword advertising.
Content advertising is an advertising, content of which depends on the user’s interests. Thus, one of its biggest advantages over other types of advertising is that it does not interfere with the potential client.
Benefits of content advertising:
Content advertising allows to distribute information on virtually any kinds of goods and services;
Advertisements will showcase only for those users, who are interested in buying certain goods and services;
Many keywords can be attached to advertising of your goods or services;
It includes the opportunity to edit the advertisement, change click price rate and the list of keywords at any time.
MODERN SEARCH ENGINE ADVERTISING TOOLS
Website search driving, optimization on the Internet or Search Engine Optimization (SEO) is a complex work, intended for increasing website’s position in search results under selected queries. Today SEO is essential for advertising on the Internet.
Advertising with Google AdWords
AdWords content advertising system is developed by the world’s largest search engine. As a result, Google advertising clients get access to a functional and technological platform with precise settings of targeting, budgeting, ways of advertisements exposure and so on.
Advertising with Yandex.Direct
Yandex.Direct is a tool for contextual advertisements placement on search pages of Yandex and the Web. Yandex advertising is efficient because it is showcased exactly to those, who search information about the goods or services –that means, potential clients.