is a number of text-based and graphical materials, placed on the media websites. Today this advertising format includes various sources, which help to solve a wide range of clients’ tasks – from demand generation to sales promotion.
Benefits of media advertising:
Exact targeting and focus on target audience, as a video or a banner ad is selected according to the subject of the media and geographical location of the users;
Advertising blocks are showcased to potentially interested visitors. Content media advertising performs demonstration of banners, which match to search queries in terms of subject
Entertaining, interactive nature, which reminds of a game or a cartoon. Unlike TV or radio advertising, visitors can control its duration or availability.
The most requested types of Media Services
Proper media strategy is the guarantee of success for any advertising campaign. It can help to define effective means of communication with the target audience, optimize expenses on implementation and generate an increase in customer numbers.
In order to perform a successful advertising campaign, media conception of advertising medium must be perfect. It should use creative artistical devices, effective marketing tricks, and many other important features.
The primary goal of media planning is to deliver the advertising message to the maximum number of potential customers with minimal time expenditures for the achievement of goals of the advertising campaign.
It means procurement of advertising time and space. Such factors, as reaching to the target audience, reputation of a media space supplier and specifics of the advertised brand must be taken into account for the achievement of intended effects.