Web Analytics
is a method of monitoring processes on a web resource. It helps to perform the market review, evaluate the efficiency of the web resource and to improve its operation – increase the number of visitors and sales level. However, website analysis is not exclusively theoretical method, it is also a range of measures, aimed to improve the resource.
High-quality analytics enables:
01
Evaluation of quantitative and qualitative description of the website’s inbound traffic;
02
Definition of efficiency level of visitor’s attraction channels;
03
The most effective optimization of the advertising campaign;
04
Finding “weaknesses” of the client’s website and their elimination within the shortest time.
WIDELY RECOGNIZED TOOLS FOR WEB ANALYTIC AND MARKET ANALYSIS
Google Analytics
This service allows to easily analyze behavioral metrics, necessary for Internet marketers. On the basis of the results, the specialists can improve the resource quality, which expedites effective Internet promotion.
Yandex Metrica
Yandex.Metrica is the tool for assessment of website traffic, analysis of visitors’ behavior and effectiveness of advertising efforts. This allows to see, what happens on the advertised website after clicking on the advertisement.
Market measurement
Google Keyword Planner and Yandex WordStat are used as the services for market research. These tools allow to select several variants of keywords and ad groups and to assess the effectiveness of keywords lists.
