Social media is the most popular type of spending time. Almost everyone, young and old, spends his time online at home, at work or university and on his way. For this reason, advertising on social media is popular. There are several types of social media, and each of them should be used for their specific features for the promotion of goods or services on social media.
Benefits of advertising on social media:
Users do not treat promotion on social media as advertising; they trust such information more than ads;
Wide coverage of target audience possible engagement of consumers regardless of their regional affiliation;
Relatively low cost of advertising exposure (much less expensive than advertising in print media, in case of large exposures – cheaper than on TV);
Availability of feedback from the target audience that allows responding promptly to wishes/comments of potential customers.
MOST POPULAR SOCIAL MEDIA TYPES FOR EFFICIENT ADVERTISING
Facebook is the most popular social network in the world, with the audience of 1,4 billion people. Advertising on “Facebook” makes possible to expand brand awareness and build a positive attitude toward the company. Advertising publications are good for promotion of an event, announcement or a picture.
Instagram is a social photo network. It is a mix of a social network and a microblog, which you use to publish photographs and give them a brief description. The Instagram advertisement is perfect for those, who handle selling of clothes, sports goods, interior items, or runs a restaurant, a café, etc.
VKontakte is one of the major European social networks with the audience of 200 million users. A campaign that will immediately make an appearance for the target audience may be launched quickly by means of targeted advertising. Advertisers may choose click-through payment or showcase payment option.
Advertising on Odnoklassniki offers a variety of opportunities and formats, which will work fine for any type of business. This social network offers targeted advertising for targeted exposure of the advert, advertising seeds and even opportunity to go beyond the social network and to advertise on partners’ channels.