Search Engine Marketing

Search Engine Marketing

— is the abbreviation for Search engine marketing”. SEM is the part of complex services of the Internet marketing, intended to attract target audience using website SEO and contextual keyword advertising.

Content advertising is an advertising, content of which depends on the user’s interests. Thus, one of its biggest advantages over other types of advertising is that it does not interfere with the potential client.

Benefits of content advertising:
01

Content advertising allows to distribute information on virtually any kinds of goods and services;

02

Advertisements will showcase only for those users, who are interested in buying certain goods and services;

03

Many keywords can be attached to advertising of your goods or services;

04

It includes the opportunity to edit the advertisement, change click price rate and the list of keywords at any time.

MODERN SEARCH ENGINE ADVERTISING TOOLS

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 SEO

Website search driving, optimization on the Internet or Search Engine Optimization (SEO) is a complex work, intended for increasing website’s position in search results under selected queries. Today SEO is essential for advertising on the Internet.

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Advertising with Google AdWords

AdWords content advertising system is developed by the world’s largest search engine. As a result, Google advertising clients get access to a functional and technological platform with precise settings of targeting, budgeting, ways of advertisements exposure and so on.

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Advertising with Yandex.Direct

Yandex.Direct is a tool for contextual advertisements placement on search pages of Yandex and the Web. Yandex advertising is efficient because it is showcased exactly to those, who search information about the goods or services –that means, potential clients.

OUR OFFERS FOR THE MAXIMUM EFFECT

BUSINESS RESEARCH

We analyze specifics of your business to select effective queries. The more detailed the analysis, the broader the range of keywords. It allows to cover almost 100% of target audience and to attract more users to your website;

QUERIES SELECTION FOR THE WEBSITE PROMOTION

We conduct segmentation of your potential clients and analyze methods by using various types of consumers search for a product. We define their motives and behavior in order to properly adjust the content according to target queries;

TECHNICAL AUDIT

We examine the website to find errors in the source code, for maximal adjusting according to the algorithms of search engines. Technical optimization of the website will allow getting your website to the TOP and bringing you the real buyer of goods/services;

OPTIMIZATION OF THE WEBPAGES

During the optimization of the webpage, we are guided by specifics of collection and perception of information by the user. The fact is that a modern person is no longer trying to find anything thoroughly in information noise. It is needed to provide people with exact and useful information;

INCREASING TRUSTWORTHINESS OF THE WEBSITE

We place the links on the Internet, it allows to increase the trustworthiness of your web resource for search engines and to improve results. It happens only when links are placed properly: texts are not full of spam, located on the effective media, informative etc.;

MONITORING OF WEBSITE TRAFFIC AND CONVERSION

During search engine optimization we analyze the efficiency of queries, by which potential clients get to your website. Promotion strategy is further improved – we cut off the unnecessary elements and concentrate on efficient queries. Continuous monitoring of the website, webpages visibility and promptness in changing strategies enable increasing conversion of visitors to clients.
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