– the creative activity, aimed to promote an item (goods, services, companies) on the market, development and maintenance of loyalty to such item using non-standard concepts, creatively different ideas, methods and forms.
Advantages of creative advertising:
More vivid effect of the impact on the buyer than the standard methods of advertising;
The manifestation of interest is not in the sale of goods, but in the personal values of the consumer;
Information does not cause negative emotions and is not perceived as explicit advertising.
References of creative advertisement
Billboards designed as the models of children
Huge billboards, depicting children, were installed along one of the major highways in Mexico.
A Honda vehicle in the cereals box
A huge cereals box was positioned in Vancouver in 2012. A new Honda Civic was put inside as the prize.
Angry Birds in reality
T-Mobile used the image of the popular characters – Angry Birds – in its advertising campaign.
A tiger on the bus
“Come to the zoo before the zoo comes to you” — that’s how you can call the advertising campaign, for which images of animals were placed onto the buses.