is a method of monitoring processes on a web resource. It helps to perform the market review, evaluate the efficiency of the web resource and to improve its operation – increase the number of visitors and sales level. However, website analysis is not exclusively theoretical method, it is also a range of measures, aimed to improve the resource.
High-quality analytics enables:
Evaluation of quantitative and qualitative description of the website’s inbound traffic;
Definition of efficiency level of visitor’s attraction channels;
The most effective optimization of the advertising campaign;
Finding “weaknesses” of the client’s website and their elimination within the shortest time.
WIDELY RECOGNIZED TOOLS FOR WEB ANALYTIC AND MARKET ANALYSIS
This service allows to easily analyze behavioral metrics, necessary for Internet marketers. On the basis of the results, the specialists can improve the resource quality, which expedites effective Internet promotion.
Yandex.Metrica is the tool for assessment of website traffic, analysis of visitors’ behavior and effectiveness of advertising efforts. Yandex.Metrica allows to see, what happens on the advertised website after clicking on the advertisement.
Yandex WordStat and Google Keyword Planner are used as the services for market study. These tools allow to select several variants of keywords and ad groups and to assess the effectiveness of keywords lists.