Analytics and Market Research Services

Web Analytics

is a method of monitoring processes on a web resource. It helps to perform the market review, evaluate the efficiency of the web resource and to improve its operation – increase the number of visitors and sales level. However, website analysis is not exclusively theoretical method, it is also a range of measures, aimed to improve the resource.

High-quality analytics enables:
01

Evaluation of quantitative and qualitative description of the website’s inbound traffic;

02

Definition of efficiency level of visitor’s attraction channels;

03

The most effective optimization of the advertising campaign;

04

Finding “weaknesses” of the client’s website and their elimination within the shortest time.

WIDELY RECOGNIZED TOOLS FOR WEB ANALYTIC AND MARKET ANALYSIS

google_analytics_oficial

Google Analytics

This service allows to easily analyze behavioral metrics, necessary for Internet marketers. On the basis of the results, the specialists can improve the resource quality, which expedites effective Internet promotion.

yandex_metrik_icon

Yandex.Metrica

Yandex.Metrica is the tool for assessment of website traffic, analysis of visitors’ behavior and effectiveness of advertising efforts. Yandex.Metrica allows to see, what happens on the advertised website after clicking on the advertisement.

keyword_planner

Market measurement

Yandex WordStat and Google Keyword Planner are used as the services for market study. These tools allow to select several variants of keywords and ad groups and to assess the effectiveness of keywords lists.

MARKET ANALYSIS AND WEB ANALYTICS SERVICES

TECHNICAL SERVICES

Proper setting of tracking code of Google.Analytics and Yandex.Metrica;

Elimination of errors in existing profiles;

Goal setting, considering specific features of the client’s business;

Event setting (tracking of website visitors’ behavior);

Adjustment of e-commerce module;

A/B testing of the resource.

ANALYTIC SERVICES

Keywords effectiveness analysis;

Landing page relevance analysis;

Behavioral factors analysis (analysis of application completion forms, clicks and website browsing);

Finding problematic webpages, development, and introduction of necessary improvements;

Overall assessment of the web resource’s competitive capacity;

Monitoring of the competitors’ websites.
Explore Further

View More

Contact Us